It's a diet pill.  It's a placebo. Here's the marketing angle. Your diet pill doesn't work anyway, it has those nasty side effects and is expensive!  Start taking Placebutt today - research shows that if you believe something will work - it DOES work!  So pop a Placebutt every morning while BELIEVING that the pizza …

Continue reading The next billion dollar idea – Placebutt (pronounced Pla-see-butt)